One Simple piece of advice - - Hire the auctioneer that
indicates by their advertising and auctions on prior sales that they genuinely
are concerned about each sale holder that hires them.
Answer the following questions about your potential hire then hire accordingly.
Be sure to check that
are valid - - What he or she has done and does do means a lot more than what he
is cheap. Observed performance has value.
Does he or she strike you as a professional - - both in appearance and
Does he or she answer your questions in specific with examples? Any
question answered with, “I’ve been in the auction business for 30 years and sell
most of the sales in this area therefore I’ll get more money for your sale
offering than anyone else,” is about as close to a zero value answer or
assertion of qualifications as you can be given. Demand verified specifics.
Can he or she give you the names and telephone number of three satisfied
clients and one dissatisfied client of sales held in the last 12 months? Call
those past clients.
Can he or she show you the newspaper and trade magazine ads and paper
sale bills from the last sale held that was similar to yours?
Questions that need verified answers:
-What do I pay beyond your
-How much is that in
total at the maximum?
-Do you have an all weather sale
-Where will my auction be
-What paper trade
-Do you take pictures
and publish full color paper sale bills?
-Where do you place the paper
sale bills, specifically the geographic area and the type of store fronts?
-Do you give commission
reductions for high dollar items or on sales grossing above a certain amount?
-Do you offer buyer incentives?
-Gift cards, total
purchase discounts, etc.?
-What do you offer me that other
auctioneers do not?
-What services do you offer me?
-What services do you offer the
Do your own investigation; it will make you money or it will keep you
from losing money. Personnel with trade organizations either ethically
recommend all members equally or unethically “push” their friends. Only your
personal efforts will get you the answers you need. Check past performance as
opposed to “unbiased” trade organization personnel opinions and assertions.